On April 29^th, 2025, SMAR published the Top 10 Typical Cases of Intellectual Property Law Enforcement for 2024, which included two cases related to luxury brands.

Case VI: Administration for Market Regulation of Fuyang City (Arc'teryx, The North Face, Adidas, Gucci, Lululemon, Amy, Balenciaga)

From January to April 2024, the Administration for Market Regulation of Fuyang City, Anhui Province, along with other authorities, launched an investigation in Ningbo, Anqing, Bozhou, Chizhou, Lu'an, Cangzhou, Langfang, and other cities to seize a large number of infringing garments. More than 20 facilities for production, storage, and sales were successfully dismantled.

It was discovered that since September 2019, Mr. Gu, without the permission of the trademark owners, had copied the fabrics and auxiliary materials of various famous branded garments, created counterfeit logos, and commissioned factories in multiple provinces and cities to produce garments infringing on trademarks such as "Arc'teryx," "The North Face," "Adidas," "Gucci," "Lululemon," "Amy," "Balenciaga," and others. The illegal revenue exceeded RMB 200 million.

In April 2024, Mr. Gu and others were prosecuted for the crime of counterfeiting registered trademarks related to the large-scale counterfeiting activities. The court found sufficient evidence of trademark infringement and convicted six individuals, while 15 others remain under prosecution.

Case IX: Administration for Market Regulation of Youyang City (LV, Balenciaga and Dior)

In January 2024, the Administration for Market Regulation of Youyang City, Chongqing Province, discovered during a routine inspection that goods branded as "Balenciaga," "Dior," and "LV" sold by a store were suspected of counterfeiting registered trademarks. After an investigation, it was found that since 2019, Mr. Zhou and others had set up processing factories in Guangdong Province to produce counterfeit clothing, bags, and shoes, which were then sold through e-commerce platforms, offline stores, and online social media. From April to May 2024, the Administration for Market Regulation, along with relevant authorities, conducted investigations in Chongqing, Guangdong, Fujian, Hunan, and other provinces. They dismantled five counterfeit "black factories" and 18 "black dens," seizing more than 75,000 pieces of counterfeit clothing and bags, more than 20,000 pieces of semi-finished products, and 80 counterfeit equipment. The illegal revenue amounted to more than RMB 300 million.

Updated: April 29^th, 2025, Source: SAMR Website

Official:
https://www.samr.gov.cn/xw/zj/art/2025/art_a9a9de9d612a49458e6fc15456ee64b5 .html  (Chinese)